the challenge
Our FTSE 100 client needed a series of TikTok adverts to support a national advertising campaign featuring household name, Joanna Lumley. The brief was to combine iconic voiceovers and core campaign messaging with authentic, placemaking content, captured in the clients’ UK-wide shopping centres. Content needed to be social-first to resonate with a Gen Z audience, without losing the tone of the overall campaign.
the campaign
We planned and storyboarded a series of TikTok adverts to play out at various points in the three-month campaign. These were personalised to each of the seven shopping centres featured, with different brands highlighted at each location. We orchestrated seven content shoots on location at each of the seven shopping centres, using our in-house teams of content creators, supported by models, to create 42 unique, centre-specific ads that complemented the central campaign theme while adding local interest and social-first themes.
the results
Well it was fabulous, darling.