the challenge
One of the UK’s largest foodservice providers wanted a print magazine to showcase their product ranges and encourage their customers to feel part of the Caterfood family, while also creating a print product with genuine editorial value
the campaign
Our in-house team of magazine journalists and designers work with the Caterfood marketing team to create a quarterly title, Infuse, with a circulation of 10,000 copies. We liaise with Caterfood’s development chefs to create recipes and shoot food content on location, commission high-quality features, create a cohesive editorial brand and design print-first layouts and covers.
Advertising spend supports the production costs of the magazine, resulting in a really cost efficient marketing solution for our client.
the results
Increased engagement from stakeholders and advertisers; regular platform for advertisers and in-house product teams to showcase new ranges; opportunity to shape foodservice trends among Caterfood’s customers and increased cohesion between the different regional foodservice members under the Caterfood umbrella.