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Yes, you read that right. The Content Emporium has been nominated for not one, but two International Content Marketing Awards  (ICMAs). We’ve been recognised for both ‘Best Content Team’ and ‘Best Use of Social Media’. Focusing on our work with our client Landsec, these awards recognise the packed year we’ve had forming the ultimate dream team, building a community with engaging employee-generated content  (EGC) and crafting creative social strategies that continually push ou

drum roll, please The Content Emporium has been named a finalist in the Organic Social category at The Drum Awards Festival 2025  for its work with Landsec, one of the UK’s largest commercial property companies.  This recognition means a lot. It celebrates our employee-generated content (EGC) strategy , which is a key component in our human-first approach to social media. Giving content strategy a human face Working with our long-standing client Landsec, the UK’s largest comm

This summer, we were lucky enough to hit pause on the day-to-day, get together and dive into AI Fundamentals training with the incredible team at Spark AI . The session was a fast track through what generative AI actually is, how it works, and why it’s only as good as the humans prompting it. Spark’s approach stripped away the rocket emojis, and showed us how to make AI feel like a co-worker rather than a threat. Prompting like a pro The biggest takeaway from the session? Pro

Whether it’s a format trend, an audio clip that’s doing the rounds or a reaction to a cultural moment, if your brand is on Instagram or TikTok, there’s no doubt that you’ll be seeing numerous social trends pop up on your feed. They’re fun, light-hearted and if they strike a chord, they offer a chance for high engagement numbers. So, should you be adopting them as part of your social media strategy? Well, social media is a hungry machine, constantly chewing through formats, jo

Let’s be honest, no one gets excited about collecting points anymore. Today’s smartest loyalty strategies are built on something bigger: belonging. That’s exactly what we set out to do with PLUS+, the loyalty scheme we designed with our clients, Landsec.  Instead of a “spend more, get more” approach, PLUS+ is designed to be a little gift in your inbox. Think trending products, exclusive discounts, surprise prizes and addictive games all carefully curated to match what members

Thought online shopping was the future? Think again. New figures show that when brands, experiences and sparkling social strategy come together they can successfully entice shoppers back into stores. Trinity Leeds, one of Landsec’s flagship retail destinations, reported a 15.7% year-on-year sales increase and a 4.7% rise in footfall in its latest quarterly results .  Some of the standout figures include: Home sales up an extraordinary 130% YoY Fragrance, health and beauty sal

Discover our charity partners At The Content Emporium, we’ve been thinking hard about our social impact. Specifically, how we use our skills, time and resources to do more good in the world. We asked our team to nominate charities close to their hearts and from there, we selected four brilliant organisations: two local heroes, two national powerhouses to connect with. We’re supporting them through pro bono content, volunteer hours, fundraising, and direct donations, but most

Experience-driven retail is on the up in 2025, with our core client, Landsec, reporting outstanding retail results this quarter (April-June 2025). Total sales were up 8.1% YTD across Landsec’s major retail destinations, including Bluewater, Trinity Leeds and St David’s Cardiff, while footfall was up 4.8%. Strong footfall and sales figures are reflected in record-breaking social performances across our Landsec portfolio, with a combined social reach of 18.2m for the quarter, a

What EGC can do for your brand Employee generated content (EGC) is one of the biggest social trends of 2025. It’s a great way to highlight the personalities behind your brand, and who better to act as informed, authentic ambassadors than the people who know you best?  EGC builds a sense of community among your wider audience by tapping into the appetite for social authenticity. Messaging presented by team members feels less like marketing and more like a peer-to-peer recommen