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drum roll, please The Content Emporium has been named a finalist in the Organic Social category at The Drum Awards Festival 2025  for its work with Landsec, one of the UK’s largest commercial property companies.  This recognition means a lot. It celebrates our employee-generated content (EGC) strategy , which is a key component in our human-first approach to social media. Giving content strategy a human face Working with our long-standing client Landsec, the UK’s largest comm

Let’s be honest, no one gets excited about collecting points anymore. Today’s smartest loyalty strategies are built on something bigger: belonging. That’s exactly what we set out to do with PLUS+, the loyalty scheme we designed with our clients, Landsec.  Instead of a “spend more, get more” approach, PLUS+ is designed to be a little gift in your inbox. Think trending products, exclusive discounts, surprise prizes and addictive games all carefully curated to match what members

Thought online shopping was the future? Think again. New figures show that when brands, experiences and sparkling social strategy come together they can successfully entice shoppers back into stores. Trinity Leeds, one of Landsec’s flagship retail destinations, reported a 15.7% year-on-year sales increase and a 4.7% rise in footfall in its latest quarterly results .  Some of the standout figures include: Home sales up an extraordinary 130% YoY Fragrance, health and beauty sal