what's new now

People don't experience destinations in a straight line. They discover places on their FYP, Google reviews to see what others think, watch a reel to get a feel for the atmosphere, browse the website, sign up for emails in the hope of a discount and maybe even check an AI summary before deciding whether it's worth the trip.

Creating a reactive social media post is a great way to join the online conversation, to involve your community in the fun and maybe get a little more reach and engagement to boot.

Our SEO Specialist & Data Analyst, Naomi Chapman, went to BrightonSEO this year to hear what’s next for search, AI and digital discovery, and came back with plenty to think about!

A buzzing comments section is social strategy gold. It boosts engagement, reach and brand visibility all while building a valuable audience connection.

BrightonSEO is back, and like most of the industry, we’ll be heading down to the seaside for a couple of days of talks, trends, and almost certainly too much coffee.

There’s a difference between social content that informs and social content which people actually choose to watch.

If you’re ready to dust down your processes and freshen up your strategies, here are a few marketing tips to help you breath new life into your game plan

Every few months, SEO gets a new silver bullet, and in February 2026 it was Markdown. Rumours began swirling that AI search tools favoured simplified formatting.

We’ve put our ear to the ground and unearthed some of the micro changes that are already shaping the way we work with our clients in 2026.

This award is a cracker because it recognises the work we deliver with our client, Landsec and the incredible people behind the content. Plus, it’s a pretty good way to set the tone for the year ahead.

Time to pull out the fresh new notebooks (just us?), open up the empty calendar, format those blank spreadsheets and lay down a plan for the year ahead.

After a full year at The Content Emporium, our Director of CRM, Emily Gwilliam, shares her tips for shaping up and clearing out the inbox clutter.