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This summer, we were lucky enough to hit pause on the day-to-day, get together and dive into AI Fundamentals training with the incredible team at Spark AI . The session was a fast track through what generative AI actually is, how it works, and why it’s only as good as the humans prompting it. Spark’s approach stripped away the rocket emojis, and showed us how to make AI feel like a co-worker rather than a threat. Prompting like a pro The biggest takeaway from the session? Pro

Whether it’s a format trend, an audio clip that’s doing the rounds or a reaction to a cultural moment, if your brand is on Instagram or TikTok, there’s no doubt that you’ll be seeing numerous social trends pop up on your feed. They’re fun, light-hearted and if they strike a chord, they offer a chance for high engagement numbers. So, should you be adopting them as part of your social media strategy? Well, social media is a hungry machine, constantly chewing through formats, jo

Experience-driven retail is on the up in 2025, with our core client, Landsec, reporting outstanding retail results this quarter (April-June 2025). Total sales were up 8.1% YTD across Landsec’s major retail destinations, including Bluewater, Trinity Leeds and St David’s Cardiff, while footfall was up 4.8%. Strong footfall and sales figures are reflected in record-breaking social performances across our Landsec portfolio, with a combined social reach of 18.2m for the quarter, a

What EGC can do for your brand Employee generated content (EGC) is one of the biggest social trends of 2025. It’s a great way to highlight the personalities behind your brand, and who better to act as informed, authentic ambassadors than the people who know you best?  EGC builds a sense of community among your wider audience by tapping into the appetite for social authenticity. Messaging presented by team members feels less like marketing and more like a peer-to-peer recommen