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What EGC can do for your brand Employee generated content (EGC) is one of the biggest social trends of 2025. It’s a great way to highlight the personalities behind your brand, and who better to act as informed, authentic ambassadors than the people who know you best?  EGC builds a sense of community among your wider audience by tapping into the appetite for social authenticity. Messaging presented by team members feels less like marketing and more like a peer-to-peer recommen