BrightonSEO April 2026: what we’re expecting (and why it still matters)
- 22 hours ago
- 1 min read
BrightonSEO is back, and like most of the industry, we’ll be heading down to the seaside for a couple of days of talks, trends, and almost certainly too much coffee.
But beyond the usual training and networking, our SEO Specialist and Data Analyst, Naomi Chapman, breaks down why this year feels a little different.
Why brightonSEO still matters in 2026
Search isn’t what it was even 12 months ago. Between AI-driven results, shifting user behaviours, and constant platform updates, the gap between “doing SEO” and doing it well is growing.
Events like brightonSEO aren’t just about keeping up, they’re about pressure-testing ideas.
We’ll be digging deeper into:
What’s actually working?
What’s noisy but not worth the hassle?
And what should brands stop doing?
What we’ll be looking out for at brightonSEO
We’re heading into brightonSEO with a few key questions:
How are teams adapting to AI-led search experiences?
What does “good content” actually mean now?
Where are technical foundations still being overlooked?
And how are brands proving the value of SEO beyond rankings?
(If you’ve worked with us, you’ll know we care a lot about that last one!)
Let’s meet
If you’re attending brightonSEO and want to chat about:
recovering from messy migrations
making SEO reporting actually useful
or building a strategy that goes beyond “more blogs”
... We’ll be around! Drop us a message or come and find us at the event.
See you there!
