Spotlight on Liverpool ONE
- Apr 23
- 2 min read
Updated: 6 days ago
Say hello to the latest addition to our client portfolio: Liverpool ONE.
Right in the heart of the city, this open-air complex spans a whopping 1.65 million sq ft and is home to over 170 stores, bars and restaurants.
With approx 33 million visitors a year, this isn’t just a retail space; it’s a buzzing community where people actively choose to spend their time.
Our role at The Content Emporium is to take that already impressive energy and make it sing on social.
Capturing the real Liverpool ONE
On our first visit to Liverpool ONE, we were struck by the energy of the place, shaped by its culture, its pace and the people behind it. We’re working to highlight this on its social channels.
What this means:
Showcasing the teams that give the destination its personality with engaging employee generated content
Creating a unique tone of voice for Liverpool ONE that’s as warm and friendly as the people
Capturing authentic moments across the whole retail, food and leisure spectrum. All of which are unique to Liverpool ONE
Building a loyal community within the comments
From footfall to feed
With millions of visitors at Liverpool ONE and constant activity, there’s no shortage of moments to share. The challenge is turning that into content that cuts through all the social noise.
What we’re leaning into:
Team-led storytelling
Behind-the-scenes content that gives a little extra
Liverpool ONE shows how modern destinations win, not just through scale, but by showcasing the experience and their unique personality.
For brands, that means moving beyond promotion and creating content that feels tailored, relevant and offers the audience a little something that they wouldn’t find anywhere else.
