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Yes, you read that right. The Content Emporium has been nominated for not one, but two International Content Marketing Awards  (ICMAs). We’ve been recognised for both ‘Best Content Team’ and ‘Best Use of Social Media’. Focusing on our work with our client Landsec, these awards recognise the packed year we’ve had forming the ultimate dream team, building a community with engaging employee-generated content  (EGC) and crafting creative social strategies that continually push ou

drum roll, please The Content Emporium has been named a finalist in the Organic Social category at The Drum Awards Festival 2025  for its work with Landsec, one of the UK’s largest commercial property companies.  This recognition means a lot. It celebrates our employee-generated content (EGC) strategy , which is a key component in our human-first approach to social media. Giving content strategy a human face Working with our long-standing client Landsec, the UK’s largest comm

Whether it’s a format trend, an audio clip that’s doing the rounds or a reaction to a cultural moment, if your brand is on Instagram or TikTok, there’s no doubt that you’ll be seeing numerous social trends pop up on your feed. They’re fun, light-hearted and if they strike a chord, they offer a chance for high engagement numbers. So, should you be adopting them as part of your social media strategy? Well, social media is a hungry machine, constantly chewing through formats, jo

Thought online shopping was the future? Think again. New figures show that when brands, experiences and sparkling social strategy come together they can successfully entice shoppers back into stores. Trinity Leeds, one of Landsec’s flagship retail destinations, reported a 15.7% year-on-year sales increase and a 4.7% rise in footfall in its latest quarterly results .  Some of the standout figures include: Home sales up an extraordinary 130% YoY Fragrance, health and beauty sal

What EGC can do for your brand Employee generated content (EGC) is one of the biggest social trends of 2025. It’s a great way to highlight the personalities behind your brand, and who better to act as informed, authentic ambassadors than the people who know you best?  EGC builds a sense of community among your wider audience by tapping into the appetite for social authenticity. Messaging presented by team members feels less like marketing and more like a peer-to-peer recommen