what's new now

Time to pull out the fresh new notebooks (just us?), open up the empty calendar, format those blank spreadsheets and lay down a plan for the year ahead.

After a full year at The Content Emporium, our Director of CRM, Emily Gwilliam, shares her tips for shaping up and clearing out the inbox clutter.

Awareness days have become a staple of the modern marketing calendar. From global moments that genuinely shape conversation to novelty dates that raise a smile, they offer brands a ready-made hook for timely content. 

What’s coming for Instagram, TikTok, Facebook, LinkedIn and the rest of the social universe next year? We peered into our crystal ball to unveil the trends and movements that will actually matter in 2026.

Let’s be honest, no one gets excited about collecting points anymore. Today’s smartest loyalty strategies are built on something bigger: belonging. That’s exactly what we set out to do with PLUS+, the loyalty scheme we designed with our clients, Landsec.  Instead of a “spend more, get more” approach, PLUS+ is designed to be a little gift in your inbox. Think trending products, exclusive discounts, surprise prizes and addictive games all carefully curated to match what members

Thought online shopping was the future? Think again. New figures show that when brands, experiences and sparkling social strategy come together they can successfully entice shoppers back into stores. Trinity Leeds, one of Landsec’s flagship retail destinations, reported a 15.7% year-on-year sales increase and a 4.7% rise in footfall in its latest quarterly results .  Some of the standout figures include: Home sales up an extraordinary 130% YoY Fragrance, health and beauty sal